Tommy Hilfiger don’t like black people. The tree on the Timbaland is the same tree they used to use to hang slaves from. Michael Jordan invest into prisons.

Rumors circulating around popular urban brands have been around for years. Though most have been debunked that doesn’t stop big brands from using those myths as a marketing tactic.

Making a play off the rumor that the NBA initially banned Michael from playing in his Air Jordan 1, what was known as the Air Jordan 1 “Shadow Ban” has been dubbed “The Rebellionaire”. Reports from zsneakerheadz dig into the theme further, with all-over text that reads “They can not stop you from wearing them” — a direct reference to the aforementioned Banned ad campaign of 1985. It also features the famed Red X motifs at the heel seen on the 2011, Air Jordan 1 “Banned” though this is the pair’s only hit of red. Everything else arrives in a Shadow-like Black and Grey. Pairs are expected to arrive on March 12, 2022.