When it comes to talking about living lavish, creating generational wealth, and making boss moves nobody does it like the Biggest Boss Rick Ross. The album “Richer Than I Ever Been” Ross raps about the different ways he’s getting richer by the day, and who can debate? Since the Miami rapper came on the scene in 2006 he’s been “Hustlin”. Ricky Rozay isn’t just the CEO of his label Maybach Music Group, The Biggest Boss is the owner of over 20 Wingstop locations; multiple Checkers and Rally’s locations, owns equity in VERZUZ, and not to mention multiple partnerships with various brands ranging from healthcare with JetDoc, which is set to bring forth a new telehealth platform, to having his hands in the spirits business with partnerships including Bumbu and Luc Bellaire. Oh and not to mention, capitalizing on one of his most notable part of his appearance (His beard, duh) Ross even has his own mens hair line “RICH” by Rick Ross. “The Boss Experience” is what consumers can expect with his luxury line hair of essentials. At an affordable price the line offers the products it takes to look like the Boss in any room. I mean because “Rappers always seem to be the wanna be’s, seem like I’m the one they really wanna be”, raps Ross on “Rapper Estates” ft. Benny The Butcher.
That’s a lot of “Hustlin” to do all while finding the time to be an author too. Rozay gave us a look into his life coming up in Miami with “Hurricanes: A Memoir”, then followed up with the New York Times Bestseller “The Perfect Day To Boss Up”. This time the Boss tells that it is possible to Boss up no matter the obstacles, and gives insight on how to get it done. The only loss we’ve witness Ross make came with his weight, as we witnessed the growth of Ricky Rozay to becoming Mogul in the industry. Rick Ross’s latest album “Richer Than I Ever Been” gives a look into the luxury lifestyle he’s hustled so relentlessly to obtain. Though rapping about being in the pinnacle of his current success, Ross makes it clear he’s still not satisfied. Then again that’s also what makes Rick Ross the Biggest Boss.