West Coast cousins Kendrick Lamar and Baby Keem premier a brand new track paired with a music video via Youtube on Kendricks PGLang Entertainment channel. 

Produced by EVILGAINE of Surf Gang and directed by Neal Farmer, “The Hillbillies” samples Bon Ivers’s  track “PDLIF”.  The music video features a grainy visual with vintage looks of what seemed to be an early 90’s camcorder. Capturing Kendrick and Keem going back and forth in front of a private jet and L.A.’s Beverly Center. While the cousins are later joined by Tyler The Creator at the front gate of Dodger Stadium. 

The west coast duo can be heard referencing their flashy lifestyle, women and designer clothes, while comparing themselves to global soccer stars Lionel Messi and Neymar. With this being Baby Keems first single since releasing  his 2021 album, Melodic Blue, it’s no surpirse he opens up verse one. 

I just might change your life, we ain’t wearin’ no Giuseppe jeans
We ain’t doin’ none of normal things, do you know what formal means?
Critics sayin’ that I lost the plot, principles, yeah, I’d rather not
Messi, ’bout to come in hot

Baby Keem

The Hillbillies, 2023

As Keem declares himself too fancy for Giuseppe Zanotti Kendrick confirms his love for the luxury brand Wales Bonner 

I’ma pass you to Neymar, he got time for your bestie, girl. Niggas know that I’m best-dressed, too high-profile to access. I ain’t even gotta fact check, all I’m wearin’ is Wales Bonner

Kendrick Lamar

The Hillbillies , 2023

In other news, check out Kendrick’s latest feature on Beyonce’s ‘America Has A Problem’