For a very long time now Hip Hop and fashion has always gone hand in hand. From streetwear to high and brands most urban icons have a passion or a hand in the business. Well now we can add French Montana producer Billionaire Boyscout to the list. Representing Sibley BLVD, which is just south of Chicago Scouts resume and love for fashion has always been impressive. With production credits from French Montana, 2 Chainz, Cap 1, Don of CashOverClout, Katie Got Bandz and more I think his credibility speaks for itself.
Taking to Facebook to announce that his brand Population Sport will be releasing its first sneaker in 2022, this is one that I personally have been waiting for.
When asked about the details of the sneaker Scout tells Rap Cap and Kicks that the sneaker features tumbled leather, a translucent rubber outsole, that allows you to view the inner working of the shoe. An embroided logo of a skeleton brandishing a molotov cocktail can be seen from front to back. I aksed Scout what that logo meant to the brand he stated
The skeleton actually wasn’t intended to have a dark meaning at all, but more so inclusive. When me and my bro Kevin Smith started this brand, we named it “population” because we wanted to be relatable and remain relatable to the masses no matter how successful we got. We wanted a name that represented someone who is fighting to get their points across and dream ignited even though “the elite” holds them back…….even though we make luxury goods. So instead of an “elite” few, we chose Population to represent the rest
