Adidas is finally ready to start making money again. After terminating a partnership that was the only thing that made them relevant in hip hop culture since Run DMC, Adidas plans to resume that partnership starting May 31st. Kanye West will recieve his 15% commission while a portion of the profits will go towards selected organizations working to combat discrimination and hate, including racism and antisemitism. The Anti-Defamation League (ADL) and the Philonise & Keeta Floyd Institute for Social Change. Which is ironic becuase Nike’s new Air movie hightlihted how Adidas was started by a former Nazi. 

According to adidas CEO Bjørn Gulden” After careful consideration, we have decided to begin releasing some of the remaining adidas YEEZY products. Selling and donating was the preferred option among all organizations and stakeholders we spoke to. We believe this is the best solution as it respects the created designs and produced shoes, it works for our people, resolves an inventory problem, and will have a positive impact in our communities. There is no place in sport or society for hate of any kind and we remain committed to fighting against it.”

“At a time when antisemitism has reached historic levels in the U.S. and is rising globally, we appreciate how adidas turned a negative situation into a very positive outcome. They have shown real thoughtfulness in engaging with community organizations working to combat this pernicious and stubborn hatred,” said Jonathan A. Greenblatt, ADL CEO. “Their leadership, in not only condemning anti-Jewish hate but lending their support for education and other initiatives, is exemplary and a model for other public companies to emulate. We thank them for their ongoing dialogue around their remaining inventory and their vested interest in tackling issues of prejudice and hate.”

adidas will partner with the Philonise & Keeta Floyd Institute for Social Change run by Philonise Floyd, the brother of George Floyd, to drive Community programs through sport and education, working together to leave a lasting legacy.

Adidas reports a 540 million dollar loss since terminating its partnership with Kanye West back in October of 2022. A range of existing designs will be available exclusively through adidas.com/yeezyand the adidas CONFIRMED app.